Last night, while watching Desperate Housewives, I was absolutely shocked and appalled by a commercial for some sort of Chrysler product. Now, I’m not the type of person that would normally be appalled by a commercial, since I rarely, if ever, give marketing that much power. (Unless it has a catchy tune) This commercial began with Tinkerbelle flying around a city turning things into, well, things Tinkerbelle would turn them into. For instance, Tinkerbelle turned a building into an ice cream sunday with a cherry on top. Fun. tasty. Tinkerbell-ish.
Cut to this Dodge product driving past Tinkerbelle, black vehicle, blacked out windows, meant to look aggressive and mean. It was an SUV of course. Tinkerbelle waved her little wand and her fairy dust flew at the vehicle, only to bounce off, the vehicle un-affected by her magic. Tinkerbelle took off in pursuit, waving her little wand as she flew behind the car. Each shot of fairy dust bouncing off ineffectively. Finally, Tinkerbelle, in anger, flew at the vehicle and unable to impregnate the “force field’ around the truck, bounced off the truck and flew into a brick wall with a thump, a puff of dust and a slow slide to the ground.
The very first words of the commercial were spoken by a rough looking, street-hip dressed redneck white trash man with a snarling Rottweiler on a heavy chain. Those words were “Silly little Fairy” at which point, Tinkerbelle waved her little wand and flash, pop, boom, there stood the same man in white tennis shorts, a pink polo shirt and a white sweater thrown over his shoulders while the dog turned into something small-ish and feminine-looking.
The commercial then goes on to describe this vehicle and its apparent manliness and tough-factor qualities.
I’m not sure what appalled me more, the words, or the result of them.
Either way, it was another three commercials before I closed my mouth and verbalized, to myself and my empty apartment “I think I’m offended by that”

Anybody else see this commercial? Have the same reaction I did?